A Closer Look: YouTuber Drew Gooden Talks About Delivery Apps
YouTuber Drew Gooden Talks About Delivery Apps
From shipping furniture overseas, buying clothes from local and international brands to ordering your meals, everything can be done online, from the comfort of your home.
Restaurants both big and small are compelled to make a digital presence, and delivery apps provide convenience to Canadians.
But let's break down the process. Have you ever seen an $8 meal shoot up to double the price in the checkout? Well, you're not alone. Drew Gooden, the American comedian, and filmmakerhas made a video to talk about how delivery apps rip off customers. Known for his comedy and commentary, he takes on delivery apps to understand the process and price point for customers.
Price Difference
Gooden begins by ordering an $11 chipotle bowl online; the app then suggests some add-ons such as chips and guac for $4.10. While checking out, he's reminded to add $3.95 to add a small cart fee, and his bill totals at $21, excluding the tip.
He compares the prices by going to the store and sees a massive difference of $8-$10! Shocking, isn't it?
This simple example shows that all the base item prices are marked by what they would be at the restaurant. The small cart fee, service fee, and other fees can equal the cost of the meal, and all goes to the delivery company that acts as a middleman in the process.
Commission
Delivery apps charge a significant amount for commission, giving restaurant owners no chance to increase their profits. According to some restaurant owners, Door Dash charges about a 40% commission on orders placed through their app. This makes succeeding in the food industry particularly difficult. Restaurants have to choose between giving their profits to delivery apps or going out of business (especially during the pandemic).
Visibility
One plus point of these delivery food apps is that they increase visibility, which helps with brand recognition and an increased customer base. Further on, in case of a mishap with the order, these third-party apps will take care of processing refunds. However, one important thing to note is that customers are most likely to blame the restaurant rather than the food delivery service if an order is mixed up or isn't delivered on time. They will continue to use the app in the future but just avoid ordering from that particular restaurant.
What's the Solution?
Customers seek transparency, efficiency, and a personalized approach when it comes to online ordering. You can form a strong connection with your customers without the need for third-party intervention. Online Food Orders has the tools to help.
We offer custom online ordering platforms for restaurants and have saved them from paying more than $2,000,000 in third-party commissions with our effective strategies. With us, you'll get a commission-free online ordering system that's secure.
All you have to do is register your restaurant and fill in the details. Get in touch with us for more details or try a test order to see how it works.




