The Dos and Don’ts of Food Marketing
Undoubtedly, social media is a great platform for restaurants to market their business. 45% of the customers agreed to try out a new restaurant after knowing about it online. Keeping your customers updated with your menu, offers, discounts, and deals ensure your potential customers think of you when they're hungry and want to order food. It’s an excellent way to promote your business without aggressive advertising.
If you’re intimidated by the idea of creating an online marketing strategy, don’t fret, this blog will help!
Here are some dos and don’ts of restaurant marketing.

The Dos
1. Add Crucial Information to Your Restaurant’s Online Handles
Multiple social media platforms like Instagram, Twitter, and Facebook allow linking to your restaurant’s website in the profile bio. You can also add a book now button on your Facebook page that’ll direct your customers to your website.
Mention your operational hours on your pages. The more useful information you provide to your customers, the more they’ll prefer your restaurant over your competitors.
2. Optimize Your Website
For your business to run successfully on digital platforms, it must rank higher and appear on the first page of the search engine. This will generate more traffic on your website and also ensure that your website is credible and trustworthy.
Publish high-quality content that’s optimized by using relevant keywords. You can further increase traffic on your website by engaging customers with blog posts and getting registered on Google maps.
3. Optimize Your Website For "Near Me"
With about 6.2 million organic searches per month, “Restaurants Near Me” is the most popular searching phrase. Therefore, optimizing your website for "near me" searches will help boost your business more than any other form of marketing.
Get your business listed on Google My Business. Create separate pages with different locations if you have multiple branches but keep the name, address, and phone number the same on all your business profiles over the internet.
Ask for customer reviews on your business page as they help rank you higher based on the best service.

The Don’ts
1. Don’t Post Low-Quality Photos
Ensure that the content you post on your website is of high quality to engage the maximum number of potential customers.
Posting poor-quality pictures that have a low resolution will bounce off potential customers from your website.
2. Don’t Post Menus as Photos or PDF
The menu is the prime element of your restaurant’s online presence that highlights the product you’re offering. It must be easily accessible on your website. It should be clean and easy to read without any discrepancies.
Avoid adding menus in PDF format or JPEG that might drive your customers away from your website. Make sure your website is mobile-friendly so that your menu can be easily viewed on a smartphone as well.
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