Essential Tips for Taking Instagram-Worthy Food Pictures
Facebook Searchburg • July 8, 2021
Instagram is one of the most popular social media platforms, catering to over 1 billion users from across the globe. From once being a photo-sharing app for vacationers to being an avenue for business marketing, appealing to advertisers and brands, Instagram has come a long way. One of the earliest trends that still stands strong on the gram is food photography, with 263 million posts tagged #foodporn. If you're looking for tricks to step up your food photography skills, here are some important tips:
1. Natural Lighting is Key:
If you want beautiful, aesthetically pleasing photos, the main trick is to shoot in natural lighting. The golden streaks of sunlight add an almost magical touch to the plate, elevating the look altogether. It doesn't matter how tasty your food may be; bad lighting can take away the entire essence of the dish. Place the dish near a window and let the sun work its magic.
2. Photo Composition
Just like any other photo-shoot, you need to be mindful of photo composition while photographing your food. You don't have to be a professional food stylist, simply scroll through some Instagram posts for inspiration and create a unique layout. Don't be afraid to experiment. Try different layouts, and note down the correct placements so it's easy to set up when shooting.
3. Get the Props Ready
Once you've decided on a layout, it's time to make a list of all the props used. If the dish itself is dull, use bright-colored utensils for a pop of color. For an overly decorated cake, you might want to tone down on the background decor and let the cake speak for itself. Search through your utensils to see which one works the best and keep it aside. Having all props ready will ensure you make the most of your time.
4. Try Different Angles
There are no standard rules in photography; explore different angles to see which one works best. You can stand up to take an overhead shot or bend down to level with the plate.
Now that you've learned the tricks of the trade, try these for your future Instagram posts. If you're looking for more ways to streamline online ordering, Online Food Orders is here to help! We offer custom online ordering platforms for restaurants, so you don't have to worry about creating and running a website. With us, you'll get a commission-free online ordering system that's secure.
All you have to do is register your restaurant and fill in the details. Get in touch with us for more details or try a test order to see how it works.
One of the trickiest parts of opening a restaurant is marketing it, and when it comes to SEO optimization, there are many ways to go about it. To any food business owner, SEO is a priority. You’re competing with dozens of other online ordering restaurant platforms and vying for the attention of a finite number of customers. One way to stand out from the crowd is by creating a website that caters directly to potential customers . Customization has been a major aspect of search engine optimization for decades, but it’s usually overlooked in the food industry. Take a look at how customization helps optimize SEO and website traffic for your food website: 1. Makes Your Site Unique One of the best ways to improve SEO for your online food ordering platform is by investing in a unique design that people will remember when they see it in search results. Customizing your website allows you to take full control over how it looks, which can help you create an effective image that will get people's attention and make them want to revisit your website in the future. 2. Helps Visitors Find What They're Looking For When it comes to your food website, you need to be sure your visitors find what they’re looking for as quickly as possible. Optimizing your navigation can not only help improve your user experience and conversion rate but can also help increase your SEO ranking. You can create a customized experience by paying attention to the following: · Your menu Your menu should be searchable. Not only will this help new customers find what they want, but it will also help Google understand what you have to offer. · Your specials Specials change often, so make sure that you update them on your site as soon as they do in real life. · Other marketing channels If you're hosting a special event, posting about it on social media isn't enough. Go the extra mile and create a page for the event on your website as well. Let Google know about everything that's happening at your restaurant through your online ordering custom platform so that people searching for what you have to offer can find it easily and quickly. 3. Helps Optimize Your Site For Smartphones Mobile optimization has become more important than ever for any food website. Consumers use their smartphones not just to search for recipes or browse food sites but also make purchases from e-commerce sites and order from restaurants directly from their phones. Hence, mobile optimization doesn't just benefit users but also helps with SEO ranking. Google has openly stated that they favor mobile-friendly websites in their search rankings. This means that having a mobile-optimized website can help you rank higher on Google's search engine results pages (SERPs). So, if you want your food website to rank higher on search engines and are looking for help with SEO optimization, you’ve come to the right place. At Online Food Orders , we know how to improve the visibility of a website with an online ordering system . We help create an intuitive user experience and drive more organic traffic to your food website with site keywords and unique meta tags. Reach out to us today for a commission-free ordering system and elevate SEO game for your restaurant.
Does your restaurant offer online food ordering services? Are you seeing a lot of customers using third-party services for placing orders, such as GrubHub and DoorDash? If your answer’s yes and you’re selling more through third-party sites than through your own website, your food business is missing out on potential sales. If you want to increase your sales, it’s time to unlock the secret of converting third-party customers to direct ordering. Here’s how you can get your customers to buy directly from you. Step 1: Re-engage with customers The first step for most restaurants is to re-engage with their customer base by sending out an email announcing the shift from third-party delivery and inviting them to order directly from the restaurant. It’s important to establish a direct relationship with customers who supported your business through third-party platforms. If you could capture just 10 percent of these customers, it could significantly improve ROI for your online food ordering platform. Step 2: Customize your website When it comes to creating a free online ordering system website that converts, you need to ensure that you’re catering to customers’ needs . If they can’t find what they’re looking for or are confused by the layout of your site, they will simply order from elsewhere. · First and foremost, make sure that your menu is clear, concise, and easy to navigate. Your menu should be organized into categories so that customers can find exactly what they are looking for (often in no more than two clicks). · It’s also important to include colorful photos of each dish as well as detailed descriptions with ingredients and pricing information on your online ordering custom platform. · Also, ensure that your website loads quickly (especially on mobile devices) and provides an easy way for customers to contact you if they have any questions along the way. Step 3: Add conversion tools to your site Use pop-up windows, informational videos, and free shipping offers to convert visitors into first-time customers. Step 4: Segment your email list and re-market with coupons and rewards Offer special discounts and promotions for those who order directly from your website or download your app. Then send them re-marketing emails with coupons or loyalty rewards. This includes offering a percentage off their orders, free delivery, or even a free meal once in a while. Step 5: Use social media ads to target existing customers If you've collected customer email addresses, use the social media app’s custom audience feature to target them specifically with ads and promote special offers or new menu items. This will help you create brand awareness and lead to increased direct sales . Now that you know your restaurant website is the best tool for capturing and converting visitors who use third-party food delivery services, get in touch with Online Food Orders today. With the right web design strategy and our commission-free ordering system for restaurants, we can help turn your site into a powerful sales channel and capitalize on those sales. We create a custom online ordering website platform that connects directly to your restaurant domain and helps enhance customers’ ordering experience .
If you’re a restaurant owner who has just started selling food online, congratulations! You’ve made the right move for your business. Setting up your own online food ordering business platform can be an overwhelming experience, especially when you have to manage payments online. However, managing your finances is a top priority when running a business. While online payments have made life easier for most food business owners who have an online presence and an e-commerce site, the inability to handle the payment process adequately could lead to you losing large amounts in the longer run. So, if you’ve ever wondered how to manage online payments for your food business in the most hassle-free way, here are some useful tips: 1. Make it easy for customers to pay online Customers want an easy checkout experience when they shop online, and this includes paying for the food items they have selected. If your online ordering custom website platform has a too complex or time-consuming checkout process, potential customers will quickly become frustrated and leave without making a purchase . The user experience needs to be seamless. The more steps involved in the checkout process, the more likely a customer is to abandon their shopping cart. 2. Set up an online payment system Your online food ordering platform should consider using specialist software such as PayPal, Stripe, Bambora, or Square to manage the credit card payments of your customers. Online payment systems allow customers to pay you directly online. We offer payment systems from Stripe, Elavon, Bambora, and Authorize.Net. All you have to do is: · Allow us to set up a merchant account with one of the payment platforms, and then we’ll connect it to your website so that customers can pay you directly from their site. · After every sale, make sure you follow up and send out a confirmation email so that your customer knows exactly what is happening with their order. · You can also set up an automatic email to go out with each order confirmation if you want to add something else like a coupon or other offer. · Keep accurate records of all your sales and orders so that you can track trends in sales for different products, times of day, and days of the week. 3. Ensure payment security Provide the option for customers to save their payment information for faster checkout on the online ordering system. Your customers will appreciate you saving their time. Make sure that you protect your customers' data from hackers who may try to steal payment information. We understand that tracking your finances manually can be a time-consuming process. If you want to be successful and stay in business for the long haul, it’s critical to keep track of your income and expenses each month. Luckily, Online Food Orders provide state-of-the-art software with multiple website features to help make things easier and faster. We can even help you operate more efficiently and save you money on accounting and payroll services. Reach out to us today and create a commission-free ordering system for your restaurant.
This is a subtitle for your new post
This is a subtitle for your new post
Food ordering is becoming a popular segment of the online food industry . As more people look for options to have their food delivered online, an increased number of food businesses are developing online food ordering platforms, especially in the wake of COVID-19 for customer convenience and their conversion optimization purposes. The ultimate aim for every entrepreneur with a food business is to garner a larger customer base through online food delivery. However, most restaurants, cafes, and eateries are finding it hard to compete with the popular food delivery apps like Uber Eats, Amazon Restaurants, and Deliveroo. This is exactly where an online ordering custom platform comes to the rescue. A free online food ordering system can help a business grow and reach out to its target market because it has changed the way consumers order and pay for their food. Here’s a list of benefits food business owners can enjoy towards developing an online food ordering system: 1. Perfect fit for multiple food ventures Food ordering systems have evolved in the past decade. There are more features that caterers and restaurants can use to enhance the way they run their business. Online food ordering systems are a perfect fit for any type of restaurant or food establishment as they offer quick services to customers and make customers ordering process easy. 2. Easy to handle order management system Free online ordering systems help streamline your ordering process . For example, they allow food business owners to track inventory and order activity to know how much product is available, and how much is sold each day. You can also set up recurring orders automatically, which saves time and money by eliminating the need for people to log in every day or week and manually input orders. 3. Integrates Social Media Marketing Online ordering systems can help eliminate old-fashioned methods of promotion, such as flyers and newspaper ads. This lets food restaurant owners focus on other ways of growing business, such as email or social media marketing campaigns. The no-cost online food ordering system at Online Food Order allows you to accept emails from customers, making communication simpler. You can discuss promotions and even send out automatic messages such as "Thank you!" after each sale, enhancing customer loyalty. 4. Enhances two-way communication Online food ordering platforms let you easily communicate with your customers via a secure website or integrated smartphone app. You can send emails or text messages when orders are about to be processed to alert them about pick-up times and delivery information. That way, you're both on the same page regarding order payment and delivery instructions. 5. Offers better control over cash-flow Online food ordering and payment systems for restaurants can help take the burden off. Restaurant owners can build up a database of regular customers for automatic online payments . As your customers pay online, they facilitate your cash flow management practices. So, if you want to build a no-cost online food ordering system without compromising on the quality, you’ve reached the right place! Contact Online Food Orders today and get your online ordering platform customized with multiple services to ensure smooth order management and 100% customer satisfaction. Restaurant owners can enjoy a commission-free ordering system as there aren’t any per food order fee charges instead a monthly subscription fee. Learn more about our affordable price plan here and get started with your dream food venture.
Implementing an online food ordering platform can be extremely beneficial. Read on to explore the benefits of using an online food ordering system!
There are several difficulties customers face with an online food ordering system. Read more to learn about the problems customers face when ordering food online.
Thinking about stepping into the world of online food business with an online ordering system? Learn about the other things you need for a smooth start.
With technology advancing very rapidly, more and more people are becoming heavily reliant on it. Whether it’s calculating simple math problems, remembering a birthday, wanting a flashlight, or ordering something important – we rely on our gadgets more than we should. With the rise in technology, we have seen an evident rise in the use of online delivery services. Whether someone wants groceries, clothes, gift items, or more, you can find it all through your phones and laptops without leaving the house. This trend took little time to spread into the food and restaurant industry. Several restaurants had opted for online food ordering platforms before COVID-19, but with the pandemic spreading like wildfire, the emergence of online food delivering services has grown tenfold. If you have a restaurant and you’re still working on the idea of whether to sell food online or not, we put together several reasons why you should be doing it. Let’s explore! Appeal to a Larger Audience Various restaurants, to date, only cater to nearby areas, while others don’t deliver at all. This not only costs them extra sales, but it also limits their number of customers. With the use of a properly designed online food ordering platform, your restaurant can appeal to a larger audience , making customers far more satisfied. More and more people can place orders and try your food – the larger the customer base, the faster the growth. If you feel like it might cost you a little more, you can add delivery costs and relay it to the customers. People pay a lot of money for good-tasting food, no matter how much it costs. Convenient Customer Experience With the pandemic constantly on our tails, people have learned to enjoy their own time at home – it becomes even better if they have good quality comfort food. You can opt for an online food ordering system for your restaurant and start targeting these people. An online ordering system will reduce the amount of human errors restaurants tend to make, provide more accurate orders to the customers, leaving them happy and satisfied with the services. The benefit of using an online food ordering platform is that you could be at any location in the city, and customers from all over the city can place orders. An Edge Over Your Competitors Several restaurants still don’t sell food online; they stick to the brick-and-mortar concept for restaurants. Using an online ordering system will give you an edge over your competitors . So, what are you waiting for? Head over to Online Food Orders today, and get your very own commission-free ordering system. We offer various services , including creating landing pages, ordering websites, and integrating menus and social media. So give us a call today, and start your online food selling business right away!
