How to Build an Online Presence for Local Searches Without a Website
Restaurant owners have always had a lot on their plates. But these last few months, many have had to move outside their traditional comfort zones and venture into the online world. An inviting ambiance, prime location, and stellar wait staff have taken a back seat to other factors such as online presence, delivery network, and digital marketing.
The Case against Restaurant Websites
A website is generally thought of as one of the easiest ways to build an online presence—but is it really?
A great website needs to be more than just a pretty template. You need to the lay the foundation for proper web development, optimize it for mobile users, create a smooth online order management system, publish promotional content regularly, and ensure website maintenance, among various other things. That’s a tall order.
If you do it yourself, it just takes time and attention away from your core business. If you choose to outsource the design and upkeep to a third-party, you’ll likely end up paying thousands of dollars every month. So, what’s the solution?
1. Social Media Presence
Social media platforms such as Facebook, Twitter, and Instagram provide a stellar space for you to showcase your offerings, build a brand identity, and connect with potential clients. You can interact more closely with customers, show behind-the-scenes footage from the kitchen, and post updates about the restaurant.
2. Restaurant Listing Sites
When customers begin their search online for reputable establishments, your restaurant should appear in online listings. Many online business directories offer free restaurant listings or charge a minimal fee to feature your name. Top business listing sites include Google My Business, Bing Places for Business, and Allmenus.
3. Custom Online Ordering Platforms
Listings are great, but they don’t give your customers the option to book tables or place orders for delivery. Online Food Orders is a custom online ordering platform for restaurants that take the hassle out of building and maintaining a website. Instead, you get a commission-free online ordering system that’s fully hosted and secure.
Simply register your restaurant and customize your menu items, delivery zones, and prep times for a small monthly fee. Now, you don’t have to worry about expensive website development or listing your business on delivery apps that take a significant chunk of your profits.
Our online food ordering website is fast, flexible, and lets you build your online presence with ease. Schedule a call for more details or try a test order to see exactly how it works.




